The Trusted Source for Point of Care Marketing
A Foundation for Healthcare Engagement
The Point of Care delivers unmatched relevant, trust, and timing. As the leading voice of the channel, the Point of Care Marketing Association (POCMA) helps brands harness its full potential—driving greater impact where healthcare decisions are made. Our key objectives include:
Establish Industry Standards
Define standards for the POC channel to ensure trust, consistency, and credibility across the industry.
Grow the POC Channel
Advance the POC channel as a dynamic and innovative segment of healthcare marketing, helping marketers realize the full potential of the channel.
Connect the Community
Bring together key decision makers and healthcare marketers, fostering collaboration and knowledge sharing that strengthens our entire community.
Educate Healthcare Marketers
Equip marketers with the resources and insights needed to plan POC media more effectively, advancing healthcare messaging and improving patient outcomes.
Lead Best Practices
Develop actionable best practices to guide marketers through every stage of POC campaigns—from planning and buying to execution and measurement.
Develop Industry Solutions
Create tools and resources that streamline healthcare marketers' workflows and enable more efficient integration of POC into their media mix.
Our Collective Impact
No single voice defines Point of Care marketing. That’s why POCMA brings the industry together—agencies, life sciences leaders, media partners, and mission-driven organizations—to raise standards, tackle shared challenges, and integrate POC meaningfully into the broader marketing mix.
Research
New Research is Reshaping Healthcare Marketing Strategy
Research from POCMA and Ipsos reveals that POC marketing significantly influences patient behavior, with 35% starting new medications and 63% making dietary changes post-exposure. The study highlights POC’s effectiveness across diverse demographics, notably higher engagement among Black and Hispanic patients.
Events
Now On Demand
The annual POC NOW Summit brings together top voices from across the healthcare spectrum to inform, empower, and drive innovation in point of care marketing. Our mission is to enhance this crucial channel, creating better engagement and stronger outcomes.
Articles
HCP vs DTC? Providers and Patients Need to Align—Experts Say So Should Your Messaging
Patients and providers don’t always start on the same page. Your DTC and HCP messaging should help close that gap by supporting real conversations and shared decisions. When aligned, these efforts build trust and drive outcomes across the care journey. Brands that show up with timely, well-placed Point of Care content do more than inform; they influence what happens next.
Power of Membership
POCMA members do more than belong. We come together with shared purpose, collaborating to drive strategic excellence and strengthen how we innovate, expand, and deliver information exactly when patients and providers need it most. Our members are truly connected, motivated not only to elevate their brands but to enhance the care experience itself.
Join us in shaping the next chapter of Point of Care marketing.
Stay Informed
Subscribe for curated insights, timely research, and event updates built for healthcare marketing leaders. Stay informed on Point of Care, industry developments, and updates from the POCMA community.
For inquiries, please contact info@pocmarketing.org.