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The Point of Care Marketing Association has teamed up with Syneractiv™ to get the most accurate results from POCMA campaign measurement. Our latest research offers five key recommendations to help improve POC performance management.

POCMA commissioned MedFuse, a healthcare data technology company to analyze the reach of Point of Care based on prescription and medical claims data. This data proves that Point of Care partners can provide meaningful reach for brands at the Point of Care.

True omnichannel also means embracing the new.

Case Study: Brand with $100M budget marketing for a common condition found POC drove 17% of the NBRx attribution with only 2% of the media investment [8.5x ratio].

COVID-19 disrupted a vast number of physician offices throughout the US with many patient waiting rooms “closing” and patients being directed to wait in their cars before being rushed into exam rooms. Patients were also reluctant to visit pharmacies and urgent care centers opting instead for home delivery and telehealth visits. What did this upheaval mean for the point of care (POC) advertising industry? How were advertising investments impacted? And what is the trajectory for the industry as the country emerges from COVID-19 quarantines? The Point of Care Marketing Association commissioned ZS to study the industry to answer these questions and others.

This paper will explore the foundational sources and types of data, as well as the caveats that come with using each type.

The following provides a high-level overview of best practices and considerations for the measurement of POC programs.