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Gen Z Healthcare Marketing Strategies: The Most Influential Patient Generation Now

Gen Z healthcare marketing is reshaping the future of the industry. With Gen Z’s spending power projected to reach $12T by 2030, healthcare brands must adapt to meet their needs. Discover how personalized strategies that focus on digital and in-person engagement will improve healthcare for everyone.

Patient-Powered: IoMT is Changing Healthcare Engagement

The Internet of Medical Things (IoMT) is transforming healthcare and HCP-patient interactions, adding new care expectations and engagement opportunities. Empowered by information, patients are now active co-creators in their health journeys. For brands and marketers, the data era is expanding touch points and ways we can educate and engage in these burgeoning health journeys.

Adherence, Pharmacy, and Going Beyond Rx Access (Experts Weigh In)

Analyze ConnectiveRx's 'Science of Medication Access' podcast with us. Our article examines shocking adherence statistics (70% non-adherence in hypertension), pharmacy innovation, and patient engagement strategies. Essential insights for healthcare marketers to improve outcomes across the care journey.

Leveraging POC for Targeted Patient Activation: The Case of Minority Organ Donation

In healthcare marketing, reaching specialized and hard-to-access audiences is essential for impactful campaigns. Minority organ transplants illustrate a critical area where traditional methods often fall short, revealing a unique opportunity for targeted outreach. Explore how POC marketing strategies can address barriers to effectively engage vital, hard-to-reach groups and connect with other specialized populations.

Melissa Gordon-Ring: Charting the Course for Point of Care Marketing

Gain leading POC insights with Melissa Gordon-Ring, Global President, Health at IPG Mediabrands, as she explores breaking industry silos, leveraging AI, and pioneering new opportunities in Point of Care marketing. Explore her vision on the future of patient-centric communication and driving innovation in healthcare.

The Strategic Necessity of Point of Care Marketing in Healthcare Communication

Discover how precision targeting and trusted, patient-centered content can transform your marketing strategy, improve patient outcomes, and keep you ahead in an evolving healthcare landscape. Whether you're optimizing existing campaigns or need more insight on POC, this is a must-read for healthcare leaders looking to make a real impact.

Print Media in a Digital World: A Powerhouse for Enhancing Patient Information

Print media is crucial in healthcare marketing, working alongside digital strategies to ensure every patient is optimally reached with retention, utility, and accessibility in mind. With AI-enhanced personalization, print modernizes patient communication and provides focused engagement at points of care.

Patient Engagement Innovation: Novel Content for Healthcare Journeys

Patient engagement and medication adherence remain critical challenges, influencing patient health education and ultimately outcomes.

POCMA Healthtech Innovation: Where Patient Insights Meet Patient Outcomes

Explore healthtech innovations leading point of care (POC) landscape to create better patient outcomes. Discover how POCMA members are transforming patient care through AI-driven content personalization, precision messaging, and synchronized platforms.

Patient Survey Shows Power of Telehealth: 5 Actionable Marketing Takeaways

May 16, 2024

Virtual care has transformed healthcare marketing strategies. Discover 5 ways to leverage telehealth trends, engage patients digitally, and boost ROI based on patient feedback.

Research: Patients & Practitioners Seek More POC Messaging

Research by ZS reveals Point of Care POC messaging boosts prescriptions by 6-8%. Explore why POC is a healthcare marketing must-have for healthcare initiatives. Our study uncovers patient and provider perspectives, POC's growing importance, and key opportunities to enhance your healthcare messaging strategy.

7 Critical Questions Healthcare Marketers Must Ask EHR Point of Care Advertising Partners

Boost your healthcare marketing ROI with EHR-based advertising. Learn how to identify the right EHR advertising partner, measure impression quality, and ensure compliance. Discover 7 critical questions to ask potential vendors and gain insights into optimizing your EHR marketing campaigns.

For more information on The Point of Care Marketing Association, please connect with us.