Point of Care Marketing Summit 2024: Optimizing POC Strategy

What is the POC NOW Summit?

The annual POC NOW Summit brings together top voices from across healthcare spectrum to inform, empower, and drive innovation in point of care marketing. Our mission is to enhance this crucial channel, creating better engagement and stronger outcomes.

“What differentiates the POC channel from any other tactics we do from an omnichannel perspective is that it happens in the most sacred space in our industry.”

— Bill Veltre, Deerfield Agency

Session Replays

Session Title

Speakers

Patient Journeys and Marketing Shortfalls

[session_highlights]

32:04

[related_speakers post_id="3205"]

The Future of Pharmacy as a POC

[session_highlights]

30:17

[related_speakers post_id="3243"]

The Effectiveness of POC

[session_highlights]

18:35

[related_speakers post_id="3304"]

HCP Realities & Needs from Marketers

[session_highlights]

20:43

[related_speakers post_id="3305"]

Unlocking EHR Marketing Impact

[session_highlights]

36:21

[related_speakers post_id="3340"]

Voices from Pharmaceutical Leaders

[session_highlights]

33:26

[related_speakers post_id="3427"]

AHA's Inclusive Omnichannel Strategy

[session_highlights]

17:45

[related_speakers post_id="3428"]

Engaging Hispanic Audiences

[session_highlights]

38:10

[related_speakers post_id="3429"]

Patient Engagement Innovation in Pharma and Pharmacy

[session_highlights]

29:38

[related_speakers post_id="3432"]

Event Gallery

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