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Top 4 Healthcare Marketing Takeaways from the POC NOW 2024 Summit

Refresh your healthcare perspective and get stronger, future-looking, and more integrated marketing strategy. Across healthcare marketing verticals, leaders ranging from big pharma to patient advocacy talked about the growing need for point of care expansion to benefit patients, providers, and brands alike. We’ve narrowed in on top takeaways for you from the best marketing and healthcare industry leaders. Get the year's best quotes, links, highlights, and tips to help increase impact for 2025 and beyond.

2024 Point of Care NOW

March 20, 2024

Point of Care Marketing Proven to Increase Medication Adherence

February 8, 2024

Solving challenges related to medication adherence has been a major focus for pharmaceutical and healthcare organizations for decades. When patients fail to stay on therapy, outcomes suffer: The Annals of Internal Medicine estimate 125,000 deaths in the U.S. are attributed to nonadherence annually. Yet studies show at least half of patients with chronic illnesses still drop off treatment in the first year.

How POC Messaging Boosts Patient Trust and Acvtivation

January 11, 2023

In today's digital world, it's crucial to reach patients in ways they trust and in the spaces they engage with most. Phreesia Life Sciences survey data shows that patients trust and engage most with content they see at the point of care, compared with other channels. Nicole Divinagracia of POCMA also weighs in.

Benefits of Pharmaceutical Point-of-Care Awareness & Adherence Messaging

December 12, 2023

Did you know that Point of Care (POC) can reach patients and healthcare providers HCPs before, during, and after the patient encounter? For every patient — and their HCPs — awareness and adherence are vital issues. Better adherence starts with more complete awareness, and today’s POC awareness communications can reach key stakeholders to deliver these important messages. Click here to learn more about these benefits, courtesy of ConnectiveRx.

The Basics of Point of Care Marketing Audits

December 1, 2023

An independent, third-party audit brings a higher level of transparency to conversations between advertisers and point-of-care media providers. At AAM, we have combined years of print and digital auditing experience to create audits specifically for point-of-care media. Here’s a brief introduction to the who, what, where, when and why of AAM’s third-party point-of-care media audits:

Academy Access Codes

November 27, 2023

Official Member Logo

November 27, 2023

Industry voices: Leveraging point of care throughout the product life cycle

November 15, 2023

6 media planning experts weigh in to share different use cases that take point of care messaging far beyond just reminders, from driving disease education and increasing diagnoses to promoting patient assistance resources and supporting retention.

Member Connections Newsletter

November 13, 2023

Imerman Angels: A One-on-One Cancer Support Community

POCMA is excited to share this inspirational POC video that was a result of a member partnership and a great idea.

POCMA Requests Comments from Media Industry on Standard Terms and Conditions for Point of Care Media

POCMA intends to develop, promulgate, and publish voluntary consensus standards for POC media advertising similar to the IAB Standard Ts&Cs. The Standard Terms and Conditions for Point of Care Media Advertising (POC Standard Ts&Cs) would set out reasonable and acceptable provisions that media companies and agencies servicing the POC market may use to make their own contract negotiations more efficient. POCMA is currently seeking feedback from industry stakeholders, including advertising agencies and media companies.

For more information on The Point of Care Marketing Association, please connect with us.