Stay Connected!

Archives

Search

The Basics of Point of Care Marketing Audits

December 1, 2023
An independent, third-party audit brings a higher level of transparency to conversations between advertisers and point-of-care media providers. At AAM, we have combined years of print and digital auditing experience to create audits specifically for point-of-care media. Here’s a brief introduction to the who, what, where, when and why of AAM’s third-party point-of-care media audits:

Industry voices: Leveraging point of care throughout the product life cycle

November 15, 2023
6 media planning experts weigh in to share different use cases that take point of care messaging far beyond just reminders, from driving disease education and increasing diagnoses to promoting patient assistance resources and supporting retention.

Imerman Angels: A One-on-One Cancer Support Community

POCMA is excited to share this inspirational POC video that was a result of a member partnership and a great idea.

POCMA Requests Comments from Media Industry on Standard Terms and Conditions for Point of Care Media

POCMA intends to develop, promulgate, and publish voluntary consensus standards for POC media advertising similar to the IAB Standard Ts&Cs. The Standard Terms and Conditions for Point of Care Media Advertising (POC Standard Ts&Cs) would set out reasonable and acceptable provisions that media companies and agencies servicing the POC market may use to make their own contract negotiations more efficient. POCMA is currently seeking feedback from industry stakeholders, including advertising agencies and media companies.

2023 MARS Consumer Health & 2022 Physician Strategic Point of Care Insights

August 1, 2023
Point of Care Media Drives Patient and Physician Action, Engagement & Empowerment. Insights from the 2023 MARS Consumer Health and 2022 Physician Strategic Insights Studies.

Is Your POC Marketing Campaign Measurement on Point?

June 1, 2023
The Point of Care Marketing Association has teamed up with Syneractiv™ to get the most accurate results from POCMA campaign measurement. Our latest research offers five key recommendations to help improve POC performance management.

The Complete Reach of Point of Care

November 17, 2022
POCMA commissioned MedFuse, a healthcare data technology company to analyze the reach of Point of Care based on prescription and medical claims data. This data proves that Point of Care partners can provide meaningful reach for brands at the Point of Care.

Why Investing in Audited and Certified Media Makes Sense

Audited and certified platforms benefit marketers especially given the challenges with transparency that exist in the marketplace. The certification process established by the Point of Care Marketing Association increases credibility among those who work in Point of Care.
The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, stroke.org, Facebook, X (formerly Twitter) or by calling 1-800-AHA-USA1.
 

We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.

Kelly Cunha Pokorny

National Director, Brand Marketing