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Industry Connect Series Event: Cocktails & Connections

September 28, 2023
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2023 MARS Consumer Health & 2022 Physician Strategic Point of Care Insights

August 1, 2023
Point of Care Media Drives Patient and Physician Action, Engagement & Empowerment. Insights from the 2023 MARS Consumer Health and 2022 Physician Strategic Insights Studies.
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Is Your POC Marketing Campaign Measurement on Point?

June 1, 2023
The Point of Care Marketing Association has teamed up with Syneractiv™ to get the most accurate results from POCMA campaign measurement. Our latest research offers five key recommendations to help improve POC performance management.
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2023 Point of Care NOW

March 22, 2023
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Kantar Media Healthcare Research2023 POC NOW Summit Slides

March 30, 2023
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Industry Connect Series Webinar: The Power of Customized, Education-First POC Content

January 26, 2023
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The Complete Reach of Point of Care

November 17, 2022
POCMA commissioned MedFuse, a healthcare data technology company to analyze the reach of Point of Care based on prescription and medical claims data. This data proves that Point of Care partners can provide meaningful reach for brands at the Point of Care.
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Industry Connect Series Event: Content, Connections & Cocktails

October 26, 2022
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Why Investing in Audited and Certified Media Makes Sense

Audited and certified platforms benefit marketers especially given the challenges with transparency that exist in the marketplace. The certification process established by the Point of Care Marketing Association increases credibility among those who work in Point of Care.
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Pharma Marketing Post Pandemic: Why Ominchannel is the Only Channel

September 1, 2022
True omnichannel also means embracing the new.
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Veeva Crossix Cross Channel Case Study

September 1, 2022
Case Study: Brand with $100M budget marketing for a common condition found POC drove 17% of the NBRx attribution with only 2% of the media investment [8.5x ratio].
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Industry Connect Series Webinar: Foundations of Healthcare Data

August 8, 2022
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The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, stroke.org, Facebook, X (formerly Twitter) or by calling 1-800-AHA-USA1.
 
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We are excited to collaborate with the POCMA and accelerate Point of Care education, marketing, communications and innovation to provide patients, caregivers and healthcare professionals with credible, equitable health solutions so everyone, everywhere, can live longer, healthier lives.

Kelly Cunha Pokorny

National Director, Brand Marketing